Baden is renowned in the industry for its PASSION FOR A BETTER GAME™. This passion drives every decision and aspect of Baden's business. This passion is first evidenced by a quarter century of product innovation. Baden tranformed the basketball industry when it first introduced its patented Cushion Control Technology™ and developed the first women's size basketball. Baden demonstrates a passion for making the game better by genuinely striving to improve play through its quality product, support of athletic associations, education efforts and charitable endeavors, including product donations to World Vision for underpriviledged children worldwide. World Vision named Baden its donor of the year in 2004.