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Baden, Side-Out Foundation Team Up To Fight Breast Cancer

Posted by Kirsten Shreve on

Baden to be the official ball of The Side-Out Foundation, create exclusive Dig Pink® line of volleyballs and other products to support Side-Out's mission

RENTON, Wash. (Sept. 16, 2014) – Baden Sports, Inc., today announced it has been selected to provide the official ball of The Side-Out Foundation, a Virginia-based non-profit organization dedicated to making a significant and identifiable difference in the lives of breast cancer patients and their families by supporting clinical trials, increasing patient support services and educating communities.

Baden will create an exclusive line of indoor, outdoor and novelty volleyballs featuring Side-Out's Dig Pink® logo and a pink color pattern, representing the international color of breast cancer awareness, as part of the multi-year agreement. The Side-Out line also will include select basketballs, soccer balls and softballs with the Dig Pink® logo.

The new volleyballs will be used exclusively in Side-Out events, including high school, college and club matches sponsored by the organization, starting this fall.

“We’re excited to be partnering with The Side-Out Foundation and helping raise awareness for such a worthy cause,” said Michael Schindler, CEO, Baden Sports. “At Baden, we’ve built our reputation on quality and innovation. We’re confident our volleyballs will provide a consistent, reliable and high-performing experience for participants in Side-Out’s events nationwide, while also serving as a reminder of the organization’s important work.”

The exclusive products will be available online at www.shopdigpink.com, where all profits are contributed to The Side-Out Foundation, and also through Baden’s website, dealers and at select retail outlets.

Baden volleyballs are known for their industry-leading quality, durability and playability. Specific balls to be included in the Side-Out line are Baden’s highest-quality leather and composite game balls – the Perfection® VX5EC and Lexum Comp VX450C, respectively – and Baden’s top outdoor ball, the Sandshark BVC18C.

“Baden is setting the standard when it comes to volleyball, both in terms of product quality and service,” said Rick Dunetz, executive director of The Side-Out Foundation. “We’re confident that participants of all skill levels and abilities will enjoy playing with Baden volleyballs in our Dig Pink® events and we are looking forward to having Baden as a long-term partner as we continue our mission to make a difference in the lives of breast cancer patients and their families.”

Baden also provides the official indoor ball to the American Volleyball Coaches Association (AVCA), as well as to many club and state high school associations across the country.

All Baden volleyball products, including carts and accessories, can be purchased through team dealers, online or at major retailers nationwide. For more information, visit www.badensports.com.

 

About The Side-Out Foundation

The Side-Out Foundation is a 501(c)(3) non-profit organization that was established in 2004 to unite volleyball players and coaches and to have them work toward the common goal of making a significant and identifiable difference in the lives of breast cancer patients and their families. The organization's goal is to advance clinical trials, increase patient support services and educate communities.  Side-Out supports teams nationwide in their Dig Pink® and Rock the Pink™ events.  It offers practical support for fundraising as well as educational information to help students and communities become effective advocates for breast cancer. It contributes the funds to organizations that serve breast cancer patients, whether it be in the form of research, medical services or patient support.

About Baden Sports

Baden Sports, Inc., an independent, family-owned company based in Renton, Wash., is a designer and producer of the highest-quality athletic balls. Baden also manufactures the new Axe™ line of high-performance baseball and softball bats. For 35 years, Baden’s product innovation and leadership have led conferences, programs and coaches at all levels to choose Baden as their official ball. For more information, visit Baden’s website and Facebook page.


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