Perfection® Elite™ Soccer Ball is Launched

FEDERAL WAY, Wash. (August 7, 2008) – Baden Sports, Inc. this week launched its new top-of-the-line soccer balls with a host of new features that benefit the players. Designed completely from the inside out, Baden’s all-new Perfection® Elite™ SX751-CPL is made with revolutionary Cross Panel Lamination™. “CPL™” is a patented construction technique to create more consistent roundness, resulting in truer performance both in flight and off the foot. Baden’s popular LEXUM® and ICON® balls have also been wholly redesigned to include CPL™ technology.

“This is the first time we have added a soccer ball to our Perfection® line of elite game balls,” said Michael Schindler, Baden’s CEO. “It was an exhaustive effort to create a soccer ball that is truly better than what is currently out there and we couldn’t be more pleased with the result. The Perfection® Elite­™ allows players to perform at their highest level and this is what we are all about at Baden.”

In addition to CPL™, other benefits of the soccer line include:

• Rainshield Technology™, an exclusive sealant that prevents water absorption and increases durability
• Baden’s patent-pending Stealth Soft-Valve System™ which reduces the bad bounces and inconsistent feel of traditionally hard, rigid valve panels (especially on headers)
• FIFA-Approval (Perfection® Elite™ and LEXUM®) or FIFA-Inspected (ICON®)

For further information on Baden products and the new soccer line go to www.badensports.com.

About Baden: Baden Sports, Inc., an independent, family-owned company based in Federal Way, Wash., is a designer and producer of the highest quality athletic balls in sports. Baden’s product leadership has led many collegiate conferences, programs and coaches to choose Baden as their “Official Ball.” These include the winningest coaches in NCAA men’s and women’s basketball history: Bob Knight of Texas Tech University and Pat Summitt of the 2007 National Champion University of Tennessee Lady Vols. Baden sells its products internationally with distribution centers in Federal Way, Wash. and Louisville, Ky. www.badensports.com

# # # #

Media Contact:

Marketing Department
Baden Sports, Inc.
253-925-0500

http://www.badensports.com/Products/Soccer.htm