Visit axebat.com to shop or learn more!
THE STORY BEHIND THE AXE
Baden Sports is the company behind the AXE™ bat line. We are a small, family-owned company that has been in the sporting goods business since 1979. We have always prided ourselves on being at the forefront of innovation, constantly looking for ways to improve the athlete's experience. Baden developed the first women's sized basketball, the first all-weather baseball, and hundreds of other technologies that have benefited players at each level in all sports.
In 2009, a man named Bruce Leinert came to us with his idea to change the way bats are made. A lifelong baseball fan, Bruce was out in the woods one day chopping wood when he noticed how accurately he was able to swing it. The handle fit naturally in his hand, unlike a baseball bat with its circular knob. He asked himself, what good does the traditional bat handle do for hitters? Could he get a better grip on a bat, and make it easier to swing, if it had some of the features of an axe handle? Bruce set to work building prototypes and devising ways to shape bat handles for a more comfortable and efficient swing, transforming the knob so that it did not dig into a batter’s hand. Bruce filed a patent application in 2007, and that's when he connected with Baden.
We became excited about using Bruce’s idea to build a line of bats that worked with hitters’ natural ergonomics to give them better performance. We partnered with Bruce and set out to build the best bats on earth from end-to-end. We added Larry Carlson, former Director of Research and Development at Easton Sports, to our team. We spent the next three years in development. We tirelessly tested different iterations of handles, working with players at all levels to find the perfect shape, and we developed the necessary carbon fiber composite and alloy technologies to build barrels that complement the revolutionary handle design with best-in-class performance and durability under one-sided hitting conditions.
What we achieved was true innovation with uncompromising product design, performance and engineering.
The AXE bat has the first asymmetrical handle approved at all levels of baseball and softball. We have seen its success in the pros and on fastpitch diamonds, at Little League games and slowpitch tournaments, and in the hands of the 2012 DIII NCAA Champion Marietta Pioneers and DI teams, University of Memphis and San Jose State.
We believe the AXE is the future of bats. We encourage you to try it out for yourself with our 30-day money back guarantee. If you don't like it, send it back, no questions asked. That's how strongly we believe in our product.