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About Us

Founded in 1979, Baden Sports (pronounced BAH-den) is a 3rd generation family-owned sporting goods company located in Renton, WA, just 10 miles southeast of Seattle.

The History

Passionate sports players & fans, founder E.C. Schindler and his son, Michael Schindler, were unsatisfied with the quality of balls available on the market; players deserved a better experience. By learning every detail about how a ball is made and through rigorous testing, they started producing sports balls that were like nothing the market had seen; balls of high quality and great value.

Passion for a Better Game™

With innovation as its driving factor, Baden asked, "How do we make the game better for the player?" Baden's first major innovation in sports was creating the women's sized basketball, becoming the first athletic ball manufacturer to produce the women's ball, adopted by the NCAA in 1984. Since this achievement, Baden has innovated countless technologies for basketball, volleyball, soccer, football, baseball, and softball, including Axe baseball and softball bats, a line of ergonomic bats, which are changing the face of the game.

That same question and approach is how Baden views the start of any new product. Baden doesn't create "me too" products, but carefully analyzes each component of a ball or sports accessory, looking to optimize it for as close to perfect a user experience as possible for the player.

What We Stand For

Baden's goal is to give its customers an authentic experience, from the people they interact with to the product they provide. Baden's vision statement, mission statement, and core values represent what Baden stands for and what is central to everything we do.

VISION

The sporting goods brand most trusted for world class quality and innovation

MISSION

To anticipate and satisfy what our customers want and to respond with speed, quality, innovation, and authenticity.

VALUES

Authentic

 Communicate with honesty, act with integrity.

Innovative

Always look for a better way.

Respectful

Be responsive, dependable and considerate.

Productive

Your time is valuable; make it count.

Collaborative

Working together & helping each other equals success.

Passionate

Committed in heart and mind. We are Baden's biggest fans.

Competitive

We strive to be the best. We will not compromise.

Optimistic

The future is bright; believe it, live it, enjoy it!

Quality

Remember, quality is important!