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Baden + NWAC Extend Partnership Through 2025

July 30, 2020

Baden Sports and the Northwest Athletic Conference (NWAC) announced today that Baden Sports will continue as the “Official Ball” provider of the NWAC for the next five years. 

Baden Sports has been the Official Ball of the NWAC for the past decade and will continue to supply game balls, for Men’s and Women’s Basketball, Soccer, Baseball, Softball, and Volleyball.

“We are thrilled to renew our partnership with the Northwest Athletic Conference,” said Jake Licht, CEO of Baden Sports. “Their mission to support student-athletes while building stronger communities and individuals aligns perfectly with our own, and we have seen that in action for the past ten years.  And with so much uncertainty surrounding team sports amidst the COVID-19 pandemic, there has never been a better time to continue partnering with an organization that shares in our commitment to helping athletes return to play in a safe and healthy manner.” 

"Through our partnership with Baden, we know our member schools are not only using the highest quality equipment, but they are also getting a full partnership experience from a local company that demonstrates their support of the NWAC in every way," said Marco Azurdia, Executive Director of the NWAC. "The NWAC values of Character, Competition and Community fits right with the principles of Baden Sports which is what makes this partnership so meaningful.  Though there may be more "unknowns" in the present age of COVID-19, one thing we do know is the partnership between Baden Sports and the NWAC is sincere."

To learn more about the NWAC and their member colleges please visit

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