Baden Sports has partnered with 3XBA, the U.S. women’s professional 3 on 3 basketball league, as the official supplier of uniforms and equipment for the 2025 season. This partnership marks a meaningful return to Baden’s roots in supporting the women’s game.
Decades ago, Baden made history as the first company to develop a dedicated women’s basketball. That innovation set the standard for the sport, leading to the NCAA’s adoption of the smaller, intermediate ball in 1984. It helped define how the women’s game was played and paved the way for greater recognition and participation across every level of competition.
Now, through 3XBA, Baden is reconnecting with that heritage. The collaboration will include custom gear designed for 3 on 3 play, storytelling initiatives that highlight women athletes, and grassroots programs that inspire the next generation of players.
For Baden, this is more than a sponsorship. It is a full-circle moment that honors the company’s legacy of innovation and advocacy in women’s basketball. By aligning with 3XBA’s mission to grow professional opportunities for women athletes, Baden continues its tradition of elevating the game, this time through the fast, dynamic, and community-driven format of 3 on 3 basketball.
