Baden Sports is now the Official Basketball of the American Basketball Association (ABA). Starting this season, Baden will supply the official ABA game ball to teams across the country and work with teams league-wide on uniforms and apparel.
"We're proud to be the Official Basketball of the ABA. Joe Newman and his team are building on the rich legacy of the ABA, and we're excited to help bring the next generation of the iconic red, white and blue ABA basketball to life. We look forward to putting it in the hands of teams across the league and building a partnership that goes well beyond the ball."
— Jake Licht, CEO, Baden Sports
Licht thanked Damon Cannon, ABA President, and Tony Priscaro, CEO of PK Velocity, for helping bring the partnership together.
For decades, every Baden basketball has started with one question: how do we make the game better for the player? That same question shaped the ball Baden developed for the ABA and its teams this season.
Baden Sports is a privately held sporting goods company based in Kent, Washington. For more than 45 years, Baden has made premium sports equipment that helps athletes play their best. Leagues, schools and teams around the world use Baden products in basketball, volleyball, football, soccer and many other sports.
“We’re proud to be the Official Basketball of the ABA,” said Jake Licht, CEO of Baden Sports. “Joe Newman and his team are building on the rich legacy of the ABA, and we’re excited to help bring the next generation of the iconic red, white and blue ABA basketball to life. We look forward to putting it in the hands of teams across the league and building a partnership that goes well beyond the ball.”
