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Baden announced as the Official Ball of Hoop Group

November 21, 2017

Hoop Group

Baden Sports joins the Hoop Group family as the exclusive ball of the world’s largest basketball exposure company.

RENTON, Wash. (Nov. 21, 2017) –Baden Sports and Hoop Group, the world’s leader of youth basketball instruction, announced a multiyear partnership establishing Baden as the official ball provider of Hoop Group.

Baden Sports and Hoop Group are results of pure passion for sports. In 1963, Bob Kennedy ran his first camp at Trenton’s CYO with the foresight of establishing a full summer sleep away basketball camp. His son, Rob Kennedy, leads Hoop Group with the same entrepreneurial spirit and devotion. Today, Hoop Group is the world’s leader in basketball instruction, competition, and exposure, with alumni including more than 120 players on current NBA rosters.

Sixteen years later, E.C. Schindler and his son, Michael Schindler founded Baden Sports (1979) when the two set out to provide high quality equipment for players to have the best experience. Baden Sport’s impact on basketball is unmatched by its competitors. It released the first women’s size basketball and continues to come as close to a perfect user experience as possible with innovative technologies.

“Hoop Group shares our passion for play and our love of basketball,” said Jake Licht, COO of Baden Sports. “We’re looking forward to working with them to promote the game, develop players, and provide the best possible playing experience for all Hoop Group participants for years to come.”

The partnership establishes Baden Sports and Hoop Group as leaders in the basketball industry. The two share strong family ties and are fully invested in creating the best experience and opportunities for players.

“Baden’s commitment to making a high-performing basketball for every type of player made them an ideal partner for us,” said Matthew Pooley, Vice President of Hoop Group. “We’re proud to be putting Baden basketballs in the hands of our participants and are excited to be working with Baden as we continue to grow the game and help players achieve their dreams.”

Baden Product Information:

Model numbers for Baden’s official balls, as selected by Hoop Group, include:

          Elite™ (BX7E for boys, BX6E for girls)

          Contender™ (B301 for boys, B285W for girls)

          Deluxe Rubber (B125 for boys, B115 for girls, and B110 for juniors)

All of Baden’s basketballs, as well as racks, bags, and accessories, can be viewed at

For Hoop Group-related inquiries, and special Hoop Group affiliate pricing, please contact Jennifer Sorensen at

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