Nation’s fastest-growing minor league basketball association to use Baden balls exclusively
RENTON, Wash. (Aug. 14, 2017) – Baden Sports and the North American Basketball League today announced a multiyear partnership establishing Baden as the official ball provider of the NABL, the country’s fastest-growing minor league basketball association.
The agreement expands Baden’s existing role with the NABL and confirms Baden’s top-of-the-line Elite™ Game Basketball will be used exclusively in all NABL league, playoff, and championship games, starting with the 2018 season.
Baden basketballs were used widely in the NABL this year, including during the recently completed championship series. Baden’s responsive customer service and commitment to delivering a quality product earned the family-owned company “official ball” status.
“Baden went above and beyond to make sure our players were using the very best – exceeding all of our expectations for quality and service,” said Paul Parker Jr., President and Owner of the NABL. “Moving forward, we see Baden as the perfect partner in helping us grow our league, as well as the game of basketball, through a focus on player development, fun, and community involvement.”
The NABL, founded in 2016, completed its second season last month with 19 member teams across the country. Driven by an in-flux of talent, the league is eyeing expansion as early as next year.
“We are honored to be among the first official partners of the NABL,” said Michael Schindler, CEO of Baden Sports, based in Renton, Washington. “Our goal has always been to provide the highest-quality ball for the player and we look forward to supporting the NABL and its players as they chase their dreams, showcase their skills, and compete for championships for years to come.”
The NABL’s official ball features alternating blue and white panels, a distinctive color pattern Baden customized for the league in advance of this year’s championship series.
The Elite BX7E is Baden’s highest-quality game basketball, featuring an advanced microfiber cover and a symmetrical design for better balance, feel, and consistency. The ball also has Baden’s Cushion Control Technology™, which embeds thousands of tiny air cells in the carcass for a softer touch and truer bounce.
All of Baden’s basketballs, as well as racks, bags, and accessories, can be viewed at www.badensports.com.
For NABL-related inquiries, contact Jennifer Sorensen at firstname.lastname@example.org.
The North American Basketball League (NABL) is an independent, professional basketball league with headquarters in Dallas, Texas. The NABL provides a platform for professional basketball players to display their talents, and provides communities with an exciting brand of basketball. NABL’s commitment to developing quality basketball franchises and community relations have made the NABL the premier minor league in the United States. For more information, visit www.nablbasketball.com, or follow along on Facebook (NABLBasketball), Instagram (nablbasketball), and Twitter (@Nablbasketball).
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